Around the 1960s, it first appeared the profession of fashion designer. A profession devoted to mass production, now known as prêt-à-porter. The designer imagines and creates clothes or accessories through relevant trade collections with the various branches and requirements of fashion. Since then, designers have had to adapt their creative activities to the huge constraints and trade and industrial changes of the textile industry.
The designers have replaced the great Parisian designers and traditional tailors, and now they serve a company or create their own brand. The growth of SMEs has opened new horizons and new professions such as photo stylist, fashion journalists and bloggers. The profession also specializes in men’s, children’s, underwear, sports, etc. The designer can also engage in the creation of luxury goods or mass-market products.
Now hold a position of high responsibility, with specific activities ranging from Art and design to collections management where the commercial element dominates the creative process. At the beginning of the 21st century, the designer’s work continues to evolve in the face of globalization, Internet discovery, e-commerce, social networks, and commercial clustering of major fashion brands. What are the new challenges for stylists who are facing an increasingly complex job?